THE MASTERS is a two week residential programme inspired by MBA programmes. It aims to raise students’ awareness of today’s competitive global business environment and equip students with the essential skills to innovate, design and present projects to meet the challenges of the future. Using real life scenarios to explore the global economy, students will gain an insight into leading businesses in an ever changing and developing worldwide market.
Teams will be briefed on the first day about the business idea they need to design, develop and pitch to an angel business investor.
Input Sessions (mornings)
Input sessions will be dedicated to helping students understand the nature of the business and ideas on how to best fulfil the task, whilst during the project development sessions they will work together as a team to develop and build upon these ideas. The sessions will give advice and support on how students should tackle each area in the project development and then how to present it in the final pitch.
- An introduction to business and the business place
- Company branding
- Market research – survey
- Market research – competitor analysis
- Website design
- Pitching an idea
Project Development (afternoons)
During this time, schools will work together as a team to create their vision for a future business, develop a coherent business strategy and produce the business plan.
(i) The strategy
The business strategy should provide a roadmap for the company. It should reveal the unifying theme, vision and story of the brand and then clearly position the company and product in the target market, paying close attention to competition. It should then consider the future plan for the company, by mapping out clear objectives. Careful analysis of financial matters and marketing objectives should also be examined.
(ii) The Business plan
The business plan brings together the different elements required for the strategy. Although teams will not be judged on their business plan itself; however a business plan will ensure that the team consider all the necessary elements of their company, should the judges ask questions.
(iii) The final pitch
The penultimate day of The Masters is the most important: the day of the final pitch. During the pitch, students should present their business plans. The ultimate aim of the pitch is to convince the judges that their idea is a viable one and the one that they would hypothetically be prepared to take risk on and invest in the business.
Students will benefit if they use a presentation tool such as power point as part of their pitch. As part of the business lectures, students will learn strategies to convey their idea in the best possible way – using eye contact, tone of voice and ability to present with conviction and confidence, pausing for effect and body gestures for emphasis. Teams should be well rehearsed, well prepared and confident as they step in front of the panel of judges.